🔑 Key Takeaways
- Tether now owns over 10% of Juventus which is one of Italy’s biggest football clubs.
- This move shows Tether’s growing interest in sports and global branding.
- Tether plans to help Juventus grow in international markets using digital tools.
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📢 Detailed Report
On April 24, 2025, Tether, the company behind the world’s most popular stablecoin (USDT) became a major investor in Juventus Football Club. Tether now owns more than 10% of the club thereby making it one of the biggest shareholders after the Agnelli family, who still control most of the club through their company, Exor.
Tether first bought a small share in Juventus earlier this year, but this latest move shows they’re serious about getting more involved. The company’s CEO, Paolo Ardoino said Tether believes in the club’s future and wants to help Juventus grow in new and emerging markets.
Tether isn’t just looking at this as a business deal—they want to use their technology to bring Juventus closer to fans around the world. That might include things like new digital payments for tickets and merchandise or even fan experiences powered by crypto and blockchain.
This partnership also helps Juventus at a time when the club is working hard to rebuild financially and improve performance. With Tether’s support, they could gain access to new technology, funding and international exposure.
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