Changpeng Zhao has revealed bold treasury plans to grow the BNB ecosystem as speculation of his return to Binance comeback gains momentum.
Summary
- BNB treasury plans gain traction as CZ outlines support for growing institutional interest.
- Speculation grows over CZ’s return to Binance after he changed his X profile back to “@binance” amid reports the DOJ may lift compliance restrictions.
- BNB price hits all-time high of $962, with analysts predicting a surge past $1,000 amid renewed investor interest.
Binance founder Changpeng Zhao (CZ) has revealed ambitious plans to reshape the BNB ecosystem through the upcoming BNB Treasury Company. The disclosure came during a recent interview with Leon Lu, founder of B Strategy, where the former Binance CEO talked about the future of BNB, its ecosystem, and strategic plans aimed at driving long-term growth.
Describing BNB (BNB) as a “true utility coin,” CZ emphasized its unique position in the crypto space. “Very few coins have these types of benefits,” he said, referencing BNB’s multi-chain compatibility and its use across trading discounts, yield generation, launch pools, launchpads, and the Binance Alpha ecosystem.
According to CZ, BNB’s importance spans both centralized and decentralized platforms, with active use in cross-border payments and dApps worldwide. He also spotlighted strong network effects and untapped potential in regions such as Southeast Asia, Europe, the Middle East, and Africa. He stated that this “undeveloped potential” is a competitive advantage, suggesting that the BNB ecosystem still has substantial room to grow.
The discussion builds on B Strategy’s plan to launch a U.S.-listed treasury company focused on BNB, targeting a $1 billion raise with backing from YZi Labs. CZ highlighted growing institutional demand for the asset, noting that support will be offered only to strong, well-positioned projects.
“We’ve been approached by probably more than 50 companies for BNB specifically,” stated the founder, adding that, “While we cannot not support anybody who wants to buy BNB…we will only do that to a very small number of DAT companies. Basically, the very top, strong ones.”
Alongside these BNB treasury revelations, speculation about CZ’s return to Binance has also taken center stage.
Is CZ coming back to Binance?
The rumors were sparked when CZ quietly changed his X bio on Sept 17, from “ex-@binance” back to simply “@binance.” The subtle change comes nearly two years after CZ stepped down as CEO following a $4.3 billion settlement with the U.S. Department of Justice in Nov 2023.
At the time, he pleaded guilty to violating U.S. anti-money laundering laws and was fined $50 million. The terms of the settlement also barred him from managing or operating Binance, with Richard Teng stepping in as the new CEO.
Now, reports allege that the DOJ is close to lifting the compliance oversight placed on Binance, a move that would remove one of the final legal barriers potentially preventing CZ’s return. However, CZ has previously denied any intentions to return as CEO again, saying he has no wish to return to the company even if allowed.
Still, the timing and subtle hints have sparked fresh speculation. Meanwhile, BNB price itself has been in an uptrend, recently soaring to a new all-time high of $962, defying broader market consolidation.
BNB treasury buzz fuel rally, price eyes $1,000 milestone
Per crypto.news data, the Binance Coin price is up 2.7% on the 24-hour chart, trading around $956 at press time. It has also increased by 8.2% and 13.7% on the week and month respectively, signaling high bullish activity partly fueled by the ongoing treasury buzz.
The altcoin has been enjoying a massive interest from institutional investors. Alongside the upcoming BNB Treasury Company, several other firms like Nano Labs have unveiled Windtree Therapeutics their various long-term bet on the asset, adding weight to the bullish momentum.
Meanwhile, the Binance Coin price has entered a bullish continuation, forming a clear uptrend with consistent volume increases. The MACD remains strongly bullish, with the MACD line above the signal line and widening, suggesting ongoing upward momentum. The RSI is at 70.82, which is entering overbought territory, signaling a possible short-term pullback or consolidation.
Should the treasury plans continue, BNB may be positioned for further gains. Immediate resistance lies at $980, and a breakout above this could open the door to retesting the $1,000 psychological level. Strong support can be seen around $920, with deeper support near $880 if a correction occurs.
